Joey Sergo: aka Joey Swoll

Instagram bodybuilder and athlete Joey Swoll has been using social media to his advantage. As the original Shredz athlete, his name has become one of the most popular names in the fitness industry. He uses his Instagram account to promote fans around the world to set and achieve goals in the weight room, kitchen, and in life. 

Joey also uses his social media to promote a seasoning line called Flavor God that he uses daily. Flavor God is a seasoning organization that creates healthy seasonings that are chemical and filler free, keeping low salt levels, and always staying true to the herbs and spices that make it unique. Joey promotes these spices because for a bodybuilder and athlete such as himself, healthy alternatives are the better and more rewarding alternatives for a healthier lifestyle.

Reaching out to 1.1 million followers worldwide, Joey Swoll's Instagram profile has quite the impact on the fitness industry. He has marketed himself and his lifestyle to aid his success as an online coach, entrepreneur, and overall bodybuilder encouraging others who wish to see results like his own.

The Trainer Haydn Schneider

Haydn Schneider is a personal trainer who provides men and women with an opportunity to achieve impressive muscle gain in a healthy way. His Instragram posts consist of photos of his dogs, his fiance, his workout exercises, his eating habits, his shoes and clothing choices, and his lifestyle on a day to day basis. Haydn uses Instagram to show his followers his personal lifestyle to create a more personal connection and a realistic visualization of how someone can maintain his/her fitness in a very real life setting.

Haydn's profile reaches out to more than 195 thousand followers that can reach him online for workout tips and advice, meal plans and training plans all while enjoying his daily photos and videos. His Instagram profile provides motivation and credibility to his plans all while adding his own personal touch and showing how body building can be truly realistic.

Shredz Girl Sandra Prikker

Sandra Prikker is a 25 year old Shredz Europe Athlete who only has about 375 posts on Instagram but has accumulated up to 1.4 million followers. She promotes fitness and a healthy lifestyle along with Shredz supplements and products. Some supplements/products include fat burners, protein, detox, shaker cups, tanks, and bags. 

Sandra began kick boxing at the age of 14 but when she had to quit as an unfortunate result of an accident, she wanted to stay fit and active so she began lifting and training heavy in a gym setting and really focusing on keeping her strength and endurance. Because of her success and dedication, Shredz recruited her as a promoter. Sandra consistently posts photos of herself in Shredz clothing or with Shredz products to make her followers aware of their organization along with their promotions and supplies. She utilizes Instagram to reach out to people across the world, not just in Europe, to promote her lifestyle and has experienced great success while doing so.

Katy Hearn Fit

Katy Hearn is a personal trainer that has utilized Instagram to promote her fitness success. She posts photos and videos on a daily basis to provide motivation and instruction to those looking to attain a certain body image and muscle gain goal. She also uses her social media to advertise for Ravish Sands, a bikini organization that fashions bikinis for competition and beach wear.

Katy uses Instagram to post information regarding her seasonal fitness competitions for women who are looking for a personalized fitness program and rewards the winners of her competitions with gift cards and a certain monetary amount. She then posts the winner transformation photos to her account to show her work's credibility and results-oriented goal. All while running her own personal fitness program, Katy models Ravish Sands' products to show case her fit body, her muscle definition, along with the bikini company's competition and beach wear for women to get a visual on the fit and style offered by the company. Katy's type of modelling and Instagram profile gains followers of all kinds that are subjected to Katy's advertising and that promotes heavy fitness training all in one location that has lead to her growing success.

Tavi Castro

Tavi Castro, entrepreneur, engineer, producer, designer, and body builder has utilized Instagram in more ways than one. At age 25 he has gained more than 781,000 followers and promoted his business, Body Engineers, to become global through the use of social media. He is a personal trainer dedicated to fitness and has made himself and his training available to many through the use of Instagram. By uploading photos of himself, his outfits, his workouts, and his lifestyle, he has become one of the most famous fitness men on Instagram. 

He has utilized Instagram to promote his brand of workout and street clothing by linking the Body Engineers website to his profile and by uploading photos of him and his girlfriend wearing the clothing. His brand is essentially European; however, he hopes to become global and reach out to the US and other countries to increase sales and market share.

Tavi Castro has marketed himself and his products through the use of Instagram, all while promoting a healthy and fit lifestyle to men and women around the globe.

Visit engineered-life.com to learn more about Body Engineers and see what they have to offer.

Fitness Chick: Kayla Itsines

Instagram has become an extremely popular social media site that has generated much business for the fitness industry over the last few years. By simply uploading photos on a constant basis related to fitness, almost anyone can gain followers who are in search of motivation, education, or who just share the same lifestyle. This is true for one personal trainer named Kayla Itsines who lives in Adelaide, Australia. At only 24 years old, she has become an Instagram sensation, reaching out to girls from all over the world with her Bikini Body Training Guides. Instagram has allowed her to become a global image for a fit, healthy, and strong female fitness trainer.

Kayla began her fitness career by completing a personal training course at the Australian Institute of Fitness in 2008 and continuing by taking a "women's only" personal training job at an organization in Australia. She began to do her own research to help women achieve a "bikini body confidence" in an effective and efficient manner that could show results in less than 12 weeks. As women began lining up to receive her training tips, nutrition guides, and workout plans, she realized how big she could actually be and developed her social media accounts to reach out to women all over the world.

It was then that she created an Instagram account where she posts workout plans, before and after photos of the women who've followed her plan and seen results, nutritional tips, and motivational photos to promote a healthy and active lifestyle. Kayla has successfully made herself a fitness icon that promotes healthy mental and physical living as well as motivating women of all ages to get up and workout at least 30 minutes a day while providing the information necessary to make healthy and easy nutrition choices. Instagram has made it possible for Kayla to globalize herself and her message all while creating a fun and creative profile for individuals to browse and educate themselves about her way of seeing fitness.